Unless you’re brand new to the internet you’ve probably heard about search engine optimization. If you haven’t, then welcome to the online world! Stay away from anonymous forums and don’t read the comments on YouTube.
That said, just because you’ve heard of SEO doesn’t mean you know what it does or how it can help your business. This is unfortunate because SEO offers the best return on investment in terms of a marketing budget. Many people don’t realize this because SEO seems to be such a slow-working process. If you spend some time to find out a little about how SEO works, however, you’ll be amazed to find all the ways it can help your business.
The first thing to understand about SEO is that it’s not one thing. It’s a toolkit, a set of knobs and levers that allow you to tweak your online presence. This includes getting more search traffic, but that’s not the only thing SEO can offer. It can also help build brand recognition, brand loyalty, kickstart viral marketing, and support a number of other marketing tactics.
This is because SEO tactics all revolve around getting the top spot on any relevant Google search. For example, if you’re an electrician in Fort Worth, then you want to have your company website be at the top of searches like “Fort Worth electrician” or “best electricians in Fort Worth”.
Why Google Search Rankings Are Important
Those just getting into the business-end of the internet may not understand why being at the top of a Google search is so important. After all, if you’re a local business and you do good work then you don’t need internet search traffic.
That is not the case! People don’t search local sources for local businesses these days. Gone are the days of phone books and city papers. These days people pull out an internet capable device and do a Google search.
It makes sense when one considers how easy it is to find information on the internet. By simply typing into their phone, the average person can find the nearest restaurant, gas station, and mechanic within seconds. From that perspective, why would someone use anything other than Google to find information?
What SEO Service Best Fits Your Business?
Since SEO tactics are a set of tools, it’s important to work with an SEO company to figure out your needs. Facebook might be a great place for your company to build up brand loyalty. Alternatively, your company may not have a lot of interesting stories to tell but you may have some great photographs. In that case, Instagram would work quite well.
This is why hiring a high-quality SEO company is so important. Over time, people looking for the services your company offers will begin looking for you. They’ll find your website, they’ll hire your technicians, and you’ll watch the client list grow larger and larger. It may take a bit more time to set up, but the end result is exponentially more profitable than any other marketing tactic.