It’s important to understand how a search engine functions to make SEO work for you instead of against you. In short, a search engine is nothing more than a huge database of different pages, and when you type in what your searching it uses a special program to retrieve all the best possible matches to what you’re looking for. The engine will scan every aspect of a page to determine its relevancy to your search and then show you what it found.
Why Is Structure, Content And Relevance So Important To Ranking
Page ranking factors include such things as domain age, length of content, and number of backlinks to that page. Obviously, the higher your page ranks, the easier you are to find.
The whole idea behind SEO is using it to make a webpage easier for the search engine to read and make it more suitable to engine ranking requirements. Remember, the first place potential shoppers go when they log on is a search engine, and if your site has a low ranking or isn’t “readable” to the engine you may as well not be there at all. Many a potentially successful online business never left the starting gate because they failed to understand that simply having a website isn’t enough if neither structure nor content is relevant to both visitors and the search engine.
What Makes SEO For Miami Businesses So Important?
Google handles billions of search queries every day, each one is answered with a list of pages known as Search Engine Results Pages (SERPs). Obviously since this information is in list format the closer to the top your page is, the more clicks you will get. The first three pages listed get over 50%, and web traffic proves that most people rarely look any further than that.
For example, if your page ranks at or near the top of the list for a search of “used patio furniture” expecting at least a half million Google visitors isn’t unreasonable, and remember, Google isn’t the only search engine in use so that half million could be much more when all search engines that exist are taken into account. You don’t want your patio furniture to end up lost in a crowd of others trying to sell “used furniture.” In short, you need to rank for searches on used “patio” furniture to avoid becoming lost among hundreds of others selling “used” anything.
When people look for specific items or services on the internet it’s called a “targeted search” and this is where the value of good SEO proves itself.
Location can mean the success or failure of a “regular” business on any city street. If you’re not where people driving by can easily find you, you won’t get the customers you need to keep your store open. The same goes for the internet, if you want searchers to find you, a location at the top of a SERP’s list is like having a spot on the busiest street in town where you get all the foot traffic you can handle with no need to advertise for it.
ROI From SEO? Proof Is In The Math
Let’s use Google again as an example. Say your page is focused on gardening supplies and searching those two words showed (through Google AdWords) that a minimum of 200,000 people used this query every month.
n article like this can only tell you what’s out there but not exactly how to put it in practice. Considering all the pluses involved with SEO this is a subject worth some tutoring time or even back to school if that’s what it takes to make it to the top of a SERPs list.
If you really don’t have the time to spend with a tutor or in a class room learning all there is to know about SEO, and how to make it work for your company there are other options. Look for an experienced SEO company to help you navigate the world of optimization, and improve your ranking with keywords that mean something to your business.