Local SEO: A Guide to Optimization
Your Brand and SEO
Search engine optimization is a very intricate process, and only one aspect of marketing, that takes into account a number of different industry skills and tools. The more you do and strategize, the more presence you’re likely to get over your competitors. You certainly don’t want to miss out on traffic by only investing in “one thing” to boost the rank of your business.
We have more to add to the work of your SEO and to ensure that your business shines. You can do it with local SEO, and it doesn’t matter if you have a brick-and-mortar shop or if you’re a single individual. Location can always be programed within the search engines and to give your brand the right placement online.
What is Local SEO, and How Does it Work?
Local SEO is the digital optimization that occurs when programing location into the search engines. Location is a basic result that now comes through search engine result pages (SERPs), and there are many ways to take advantage of this free offer in optimization. Google released that 50 percent of all location searches will end in the consumer visiting a retail location within a day.
It’s these locations that matter most with this type of SEO. This branch of SEO works by giving your brand an exact location as compared to an entire world map. The world is understood by agencies like Google because of programs like Google Maps that not only has photographs of entire communities but uses a GPS system to find specific coordinates.
You can manually upload your location for future use when users are making searches online. You won’t miss out if you’re a freelancing professional or consultant. You can begin a Google My Business account to register your consultancy as an online service and even put in an address for it. That address can be a P.O. Box if you like.
The goal is to associate with a specific region, city or county in order to maximize on the searches being made for those locations. Location results have immediate priority, and this means that your brand can get “first dibs” on the traffic for your service category and before readers are presented with competitors in different areas.
Why Does It Matter?
Local SEO matters for a number of reasons. You need a competitive edge to truly maximize on the potential of digital technology. The worst you can do is invest your entire strategy into one SEO factor. You want to centralize your brand in order to make it stand out.
Being without a location update forces you to compete with regions on this planet that you likely have no business opportunities in. Measuring your location down to the basics gives your agency a logical place within the online market. This is true whether you need to be identified by location or not.
There is more, so let’s take a look as the stats to fully understand why local SEO matters for your business. We can start with these:
- You can expect any local search to result in a sale after 24 hours have passed.
- Offline purchases occur at a rate of 78 percent of the people making searches through mobile technology.
- The 3.5. billion searches made everyday in Google results in 40 percent of them being made for local data.
- Google maps are used by 86 percent of users making a search.
How do I Program a Website for Local SEO?
It’s clear that the promises of local search are expansive, and there are many opportunities for improving the rankings of your website when using this feature. Using this feature is where the challenges arise if you haven’t been operating as a marketer in SEO. Let’s now look at the quickest ways to get optimized for location and to get your business shown on the map where it belongs.
Google My Business
This service acts as a branding agent that provides you with a special profile. That profile comes up immediately when your brand or name is searched by someone. The profile is all part of Google, and this means that it’s optimized. You can get a profile by simply having a Google My Business account.
You will then have access to maps with this service.
The coordinates you put in are so precise that you’ll be giving a special camera tool through Google Earth. There will be a prior image taken of your location, the street, adjacent buildings and from a central point like the corner of a road. You can then pan the 360-degree camera-view you’re given until it rests squarely on your store front.
Save the settings, and users will then be directed to this location on a map when they search for your address or find your business through the web.
Aggregation and Citations
Aggregation, or amassing content on one topic like your location, allows you to create an impression on the web. This impression, when done specifically for location, enables you to appear for whatever coordinates you set. This means that every post, guest post, web page and social media comment should share data about your location.
Citations work the same way by allowing you to provide common business data that Google specifically looks to optimize. This data includes business name, phone number, email addresses and your physical location.
By Practice Area: