How to do E-commerce, Search Engine Optimization
Having an e-commerce business is a great achievement in your life. This means you are on your way to financial freedom and you can schedule your own working hours. Also, you will no longer report to your previous working place or working under someone else. But most of the time, the dread of making your e-commerce unique and stand out in the non-ending World Wide Web comes in. You can have a beautiful e-commerce website with great and unique products, and you have proven that there is demand for your new items, but there are no customers to purchase them.
This means that you need search engine optimization to help you drive more traffic to your site. With more sites and pages available, issues such as complex filtering systems, product variants, and expired products mean that search engine optimization for your e-commerce website needs a different type of SEO strategy to attract more customers. Here are the true techniques that can help you increase your e-commerce Google ranking and convert your site visitors into customers.
Extensive Keyword Research
This is the first and most important step for your e-commerce search engine optimization. Lack of good and quality keyword research is among the most common problems with e-commerce sites that do not get customers. Utilizing your company feedback, Google Auto-complete, AdWords Keyword Planner and Google trends can help you get the best keywords that you can use in the process of search engine optimization.
If your e-commerce website is new, you should use the keyword research tools to help you identify long-tail keywords that your site can easily rank for. But, you can use the Keyword Planner Google tool to help you in plugging in keywords that apply to your website in order to know what your competitor use. This process will help you remove the keywords that you should not be using and chose the ones that can help you get more traffic to your site. The three main things to look for are:
- Monthly Searches
- A Competition, which includes the number of search results and Google returns
Optimize Your Category Pages
After making your e-commerce site more secure, the next thing is to focus on optimizing essential category web pages. These are the main pages you can use to target your top-level keywords that will result in higher traffic to your site. Most category pages always flop due to problems within the content. The text you generate is frequently left aside in favor of showcasing your products and services.
However, this technique is potentially catastrophic when it comes to rankings. It is worth having at least one solid paragraph of content to describe your product category. To bolster your ranking, even more, you should try to focus much on the link-building campaign on creating links to them. Since your category pages act as gateways to your online services and products, it is an excellent idea to prioritize them in the site optimization efforts.
Update Your E-Commerce Website Frequently
Having business blogs can do wonders in achieving search engine optimization for your site. The Google Search engine wants to see and recognize that you have an active and dynamic eCommerce site. Of course, you will not always have new items and products to update that will need to be introduced to your website. This is where a blog becomes helpful. You can regularly publish and update blog posts on your latest topics and trends within your organization which will help you increase your Google ranking in the long run. The new and updated content provides your clients with a reason to continue checking or visiting your site. This will eventually convert those visitors into potential customers.
Increase the Speed of Your E-commerce Site
All search engines consider page loading speed when ranking Google pages. Visitors may leave your website if they have to wait even for a few seconds for the page to load. This proves how you wasted your time creating that particular page. This not only increases your site’s bounce rate but, also reduces the number of website pages that customers can view. All of these practices negatively affect your search engine optimization ranking.
There are different ways to help you increase your website’s page loading speed. Some of these great ways include making sure that your code is clean, using catching plug-ins, use of streamlined codes, reducing your number of plugins, optimizing your image sizes and minimizing your redirects. Using high-quality photos on your web pages significantly increase your site’s conversion rate. Also, proper optimization of the images not only helps you to use the images to generate empathy but also helps to improve your visitors’ experience without obstructing the load time which could have effects on your SEO ranking.
That means your site has different, sizes, colors, styles and models of the same creation. This technique helps to display various options where customers can be able to change the size, color or model of the item without changing the URL in the process. The only exception to this would be if various colors or other variable are vital to the item and will rank differently in the SERPs. This technique works best if you have various product variants, but if you do not have, then you should ensure that you are normalizing the primary product version.