Plumbers Marketing

The Top Tips & Strategies To Market Your Plumbing Company

Are you planning to start a plumbing business? Congratulations. But before you get all excited, we have something we would like you to know. The plumbing world is very competitive. It is saturated with a large number if plumbers firms and plumbing freelancers, and the number keep increasing as the days go by. You can easily be overlooked, especially if you are not as gimmicky and big-moneyed as your competitors.

So how can your business survive and succeed in this competitive world? Well, the answer is simple: come up with unique, cerebral marketing strategies that can help elevate you above your competition. In this piece, we will share with you five marketing tips that can help you conquer the plumbing world.

Come Up With a Unique Logo

The first thing you need to do to stand out is come up with a unique logo that speaks of your company’s culture and values. To create a unique logo, you need to answer the following questions:

  • What does your brand stand for?
  • What’s your target audience?

Also, make sure your logo tells a story. Remember to make it clear and simple. Avoid trends and stereotyping logo designs. Also, avoid clip art. Sure, clip art helps make a logo recognizable. But let’s face it; most plumbing companies have clip art on their logo. If you want to be unique, avoid clip art and engage your creativity.

Create An Eye-Catching, Easy To Understand Slogan

A good slogan can also help you crush any competition that comes your way. For this reason, ensure you compliment your logo with an interesting slogan. How do you know if a slogan is good or not? Well, make sure it has the following characteristics:
  • Interesting
  • Short and straight to the point
  • Relevant and consistent
  • Informative and easy to interpret
  • Reflects your business’s goals and ambitions
A good slogan will greatly improve your customer interactions and provide meaningful growth.

Use Your Personal Car As An Advertising Media

Don’t just use your business vehicles to advertise your business; make sure your personal vehicle is part of the marketing campaign. Paint your logo, slogan and contact information on the sides and rear of your personal vehicle. Remember to keep things simple when using the vehicle as adverting tools. Putting too much information on your car will do more harm than good.

Social Media Advertising works well in the Plumbing industry

Is your business on social media? If not, you need to join social media ASAP! Why? Almost 80 percent of all internet users have a social media account. This means that most of your customers are on social media. If you your business is on social media, therefore, you will be able to interact with your target market every day. The more you interact with them the more likely they are to use your services.

Brochures, Brochures

Most people think that using brochures as a marketing tool is out-dated and should be avoided by all means. This is not true. Brochures are one of the most effective marketing strategies you can adopt. They will help you stay on top of the mind of customers and prospects, not to mention that it won’t cost you much to produce them. Make sure you make brochures part of your marketing campaign.

 

Standing out in the plumbing world can be difficult. But don’t let that scare you. The tips we have highlighted above can help you promote your business and make it unique.

Make sure you apply them.